That is a significant ad buy for most companies. However, it amounts to just about one-half of one percent (0.573%) of what they spend annually on advertising and promotions. That is equal only to about what they spend every 2 days to get you hooked on tobacco, according to the Center of Disease Control and Prevention.
These ads are court-mandated, after 11 years of litigation, following the resolution to a lawsuit brought against the cigarette makers over 20 years ago by the Justice Department. The bulk of the long court battle was over placement and language in the ads.
For example, the ad buy is for network television and newspaper ads only, media not generally consumed by teens. No social media ads are included in the order. Today, four in 10 Americans regularly get news online, according to Journalism.com. These so-called “corrective statements” will not be Tweeted, posted to Facebook, or Instagram-ed by the tobacco companies since their delay tactics in the courts preceded the dominance of social media in our society.
“The problem is the technology has moved on,” says Stan Glantz, an expert on tobacco company strategy at the University of California San Francisco. “The statements are not in social media because it didn’t really exist back then.”
Further, These tobacco marketing expenditures don’t even include spending to market and promote products like e-cigarette and cigars* because unlike cigarette and smokeless tobacco companies, other tobacco product companies are not currently required to report their marketing and promotional expenditures to the FTC.
Additionally, during the more than a decade long delay – from the ruling to the ad buy ¬¬¬– tobacco companies balked against exact words in statements, argued over fonts, and even objected to the phrase: “here is the truth.” The ads are without any images, music, or even color. Stark black and white words appear against a white screen as a robotic voice-over reads an admission of their deceit.
So, we provided the links for you to share (YouTube.com). And, below are some samples of the text in the ads, which you can copy and paste to your social media, to help correct the record.
- More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, COMBINED. #CorrectTheRecord #TobaccoKills
- Tobacco companies intentionally designed cigarettes with enough nicotine to create and sustain addiction, making them more addictive. #CorrectTheRecord #TobaccoKills
- When you smoke, nicotine actually changes the brain. That is why quitting is so hard. #CorrectTheRecord #TobaccoKills
- A federal court found tobacco companies deliberately deceived the American public about the health effects of smoking. #CorrectTheRecord #TobaccoKills
- All cigarettes cause cancer, lung disease, heart attacks, and premature death. There is no safe cigarette. #CorrectTheRecord #TobaccoKills
- Secondhand smoke kills over 38,000 Americans each year. SHS causes lung cancer and coronary heart disease in adults who do not smoke. #CorrectTheRecord #TobaccoKills
- Children exposed to secondhand smoke are at increased risk for sudden infant death syndrome (SIDS), acute respiratory infections, ear problems, severe asthma, and reduced lung function. #CorrectTheRecord #TobaccoKills
- There is no safe level of exposure to secondhand smoke. #CorrectTheRecord #TobaccoKills
If you smoke, and want to quit, please call 1-800-QUIT-NOW.